After a truly successful partnership with Magasin Du Nord, it is with pride that Sephora can reveal the opening of yet another Sephora store in Magasin Du Nord in the heart of Aalborg. Here, Sephora will present its customers with a unique shopping experience in their fantastic universe present today in Copenhagen, Lyngby, Odense og Århus.

The store will be a corner-shop of about 100m2, where the customers will be met by the wellknown Sephora spirit and where service and all sorts of nice brands will be represented. The corner-shop in Aalborg will be the fifth store of its kind in Denmark apart from three separate stores.

Sephora's General Manager, Jenni Österlund, says the following about the opening:
It will be exciting for us to have a physical presence in Aalborg, a place that we have wanted to explore for a long time and now we will have the opportunity through our excellent cooperation with Magasin. Our other Danish stores and shop-in-shops are very frequented and given the news value of this opening in Aalborg in addition to Magasin's other strong concepts and brands, we have high expectations for the launch in Aalborg, says Jenni Österlund.

Magasin will be the sole retailer of Sephora's products in Aalborg. The new store will have a broad range of Sephora's own brand, "SEPHORA COLLECTION", and Sephora will also bring their strong portfolio of exclusive brands to the store. This exclusive brand portfolio is made up of a sought-after assortment of both skincare and makeup products, which underlines Sephora's clear position on the Danish beauty market.

We have been looking very much forward to the announcement of this piece of news, because Sephora is so big both abroad and in the rest of the country and we know that the Aalborg residents have been asking for this specific retailer for a long time, which currently is not present in Aalborg, says Brand Manager in Magasin, Britta Luplau. 


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